WordPower is a powerhouse of Creative Communication and Content talent founded on experience and a deep understanding of the local and regional markets. Our network of media specialists and copywriters is a class apart, acclaimed, award-winning and resonating with the demands of today’s digitally-driven world.
Our core competency is in developing high quality content to tell your story the way you want it — whether it is through a
well-balanced corporate speech or a press release, media Q&As or broadcast interviews and online write-ups.
Our highly-skilled professional writers are proficient in Arabic, English and French, delivering a range of services that covers original writing, language interpretation, editing, rewriting, reviewing and recommending the most suitable content for corporate communication, PR, radio & TV, print and online content.
Words hold the power of expression and communication. Everyone has a story to tell — individuals, groups, companies, corporates, organisations, institutions, governments and entire nations. It’s the way you say it that makes one story more compelling than the other.
At WordPower we specialise in crafting the right word for the right occasion to carry your message forward with the brevity, clarity, consistency, coherence, relevance and readability it deserves. We use the extraordinary power of the written and spoken word to develop and offer world class content support services to a broad range of clientele.
On today’s high speed information
highways businesses and organisations need to communicate their messages effectively and persuasively. With WordPower’s professional Public Relations and Writing services taking care of your corporate messaging and communication needs you, our client, can focus your precious energy on fine-tuning value for your customers and building your business.
The art of creating content and disseminating it is the art of expressing what you believe. In WordPower you’ll find a trusted partner to script and broadcast your story the way you envision it and the way you want it told.
That’s the WordPower way.
Mission & Vision
To deliver exceptional value to the communication needs of our clients through service excellence and sustained commitment.
The core values that drive our work are:
- Customer satisfaction
- Quality & Excellence
- A passion for writing
- Use of technology
- Team work & team building
- Respect for the culture of our work environment
- Responsible citizenship
With four decades of experience as a hands-on Journalist, Broadcast Producer, and PR & Corporate Communications professional in the Middle East and India, Raju brings with him a unique blend of competence and understanding of some of the world’s most happening regions.
He has served as senior speech writer and corporate communications copy editor at DP World, and launched and edited “The World” business magazine for Dubai World Group. He previously served as television news and current affairs programme producer at Dubai Media Inc., and has scripted and produced programmes for BBC World and Doordarshan, India. He has served as a journalist, writer and columnist in the UAE, Iran and India.
Shakir is a veteran journalist, producer and author with several books and novels to his credit. A student of Baghdad University and Sorbonne, he spent two decades in France working as a journalist and broadcaster before moving to the UAE. Shakir holds a PhD in Communication Cinematographic and Theatre studies from Sorbonne University, Paris.
As a Strategic Partner Tom brings on board diverse media skill sets perfected through his work in 15 countries over 27 years. He’s worked as a journalist across the MENA and South Asia regions, gaining a wealth of knowledge and deep understanding of their political, social and cultural sensitivities. A winner of the Dubai Quality Award for his reports on Dubai’s emergence as a global centre of commerce, Tom has also won accolades for his incisive writings on oil & gas and maritime & shipping issues. His analysis also powered his writing of the Economist Intelligence Unit’s UAE country reports. A great believer in telling the story like a story, Tom now writes for the US newspaper group McClatchy’s and advises media investors in Pakistan.
As Head – Creative Content, Abimanyu is an important member of the core team of content generators. He carries a unique, contemporary perspective on how content is constructed and presented in today’s rapidly changing audience preferences and the Social Media platform. Abimanyu spent a decade as a broadcast and print journalist, with an emphasis on covering science and technology and their impact on development. Having worked with some of the largest news media outlets in the world (Al Jazeera, Discovery Travel & Living, CNN), Abi provides a unique blend of skills: the ability to simplify complex, technical information into well written and easy to read layman’s language. His experience of working in both North America and the Indian subcontinent has allowed him to create content that can speak to people from a diverse range of cultures and cater specifically to target audiences as needed.